Gannett pointed to recent partnerships with non-news publishers as instrumental to its audience and ad revenue growth.

Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines ...

Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach to ...

Online news demonetization continues; Roblox is on a mission to build a $1 billion ad business; TikTok evades the Apple App ...

Paramount Global is reeling from shareholder pushback against a pending merger with private equity-backed production company ...

There are still just too many unanswered questions for the Privacy Sandbox rollout and cookie deprecation to have moved ahead ...

The CMA airs its Privacy Sandbox issues; the FCC fines mobile carriers for selling location data; FT signs a licensing deal ...

The purpose of ATOM 3.0 is to preserve addressability, but to do it in a way that passes the privacy sniff test.

The CMA released its latest report on Google's Privacy Sandbox rollout, which highlights several competitive concerns.

Google announced updates to DV360 that should make it easier for advertisers to manage campaigns across Google and other CTV ...

TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and ...

Screenverse plans to add about 20 employees over the next 12 months. It also earmarked some of the funding to enhance its ...