There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media ...

Needham & Company’s Laura Martin will be speaking at AdExchanger’s Programmatic I/O conference May 20-22 in Las Vegas. Click ...

Fin tech and credit companies are entering ad data sales. The latest is Revolut, a fin tech business catering to travelers ...

Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.

To build a first-party data strategy, the NY Post contracted Permutive and Prohaska to monetize its audience data and grow ...

Pour one out for third-party data.These days, AB InBev’s digital marketing strategy is built squarely on first-party data.

Google's Demand Gen tool has limitations; Grindr faces a class-action claim over its data-sharing practices; Snap snaps up ...

GPC is an on/off switch, but it should be a dimmer switch that reflects online privacy preferences across a continuum from ...

Despite forceful calls for a shakeup of the digital ad business at Possible 2024, the online ad industry remains locked in a ...

Netflix grew revenue by 15% YOY, mostly driven by account growth thanks to anti-account sharing. It also unveiled new ad ...

For many publishers, the desire to reduce the number of auctions is there, but the data to support implementing that change ...

The marketing data ecosystem is key for fin tech; media buyers acknowledge YouTube's place in CTV; Threads will launch ads ...