There are still just too many unanswered questions for the Privacy Sandbox rollout and cookie deprecation to have moved ahead ...

GSTV is trying to win a larger share of ad spend earmarked for TV by reaching a broad and captive audience – while they’re at ...

Digital media agency Hotspex Media’s emotional contextual tool, Reticle AI, analyzes the emotions an ad is trying to evoke ...

The delay is an acknowledgment by Google its cookie alternative will take longer to prepare, which shouldn’t be a surprise to ...

Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece. To put this ...

If you're looking for a think piece about what Google’s most recent cookie deprecation delay means for the online ad industry ...

If anyone asks what the main theme of Roku’s first quarter earnings call was on Thursday, say: “programmatic.” ...

Google's cookie deprecation delay hurts Privacy Sandbox supporters; mall chains go for broke with DTC; WBD debuts a ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The delay is an acknowledgment by Google that efforts to prepare its cookie alternative will take longer than its proposed ...

Bonbon gives users rewards for setting up email registrations with publishers. OpenPass will include that same rewards ...

The IAB projects digital video ad spend will rise to $63 billion in 2024, a 16% increase from last year. Social video is ...