There are still just too many unanswered questions for the Privacy Sandbox rollout and cookie deprecation to have moved ahead ...

Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece. To put this ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

If anyone asks what the main theme of Roku’s first quarter earnings call was on Thursday, say: “programmatic.” ...

If you're looking for a think piece about what Google’s most recent cookie deprecation delay means for the online ad industry ...

GSTV is trying to win a larger share of ad spend earmarked for TV by reaching a broad and captive audience – while they’re at ...

The delay is an acknowledgment by Google that efforts to prepare its cookie alternative will take longer than its proposed ...

The delay is an acknowledgment by Google its cookie alternative will take longer to prepare, which shouldn’t be a surprise to ...

Digital media agency Hotspex Media’s emotional contextual tool, Reticle AI, analyzes the emotions an ad is trying to evoke ...

Google's cookie deprecation delay hurts Privacy Sandbox supporters; mall chains go for broke with DTC; WBD debuts a ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

We laughed. We scoffed. But now it’s real: TikTok faces a possible ban in the US. This week, President Joe Biden signed a ...