BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, ...

Companies with lucrative data for advertisers are better off in the US, where laws are more lenient and where demand for data ...

To have tuned into DoubleVerify’s first quarter earnings call on Tuesday afternoon is to have entered an alternate universe.

Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform ...

IAS had a decent Q1. Even so, frustration with the opacity of third-party ad verification providers is increasingly bubbling ...

Smart TV makers are starting to adopt The Trade Desk's UID 2.0. Plus: Podcast advertising revenue growth slows down.

CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings call on Thursday.

That notion of a user agent is a “holdover from a more civilized age,” when technology was developed to serve individual ...

Mark Heitke has borne witness to great change in the retail media landscape over the past decade. He joined Best Buy in 2013 ...

And that’s because major CTV publishers are making more of their streaming inventory available programmatically in response ...