Well-known, legitimate publishers are partnering with third-party vendors to monetize resold subdomains jammed with recycled ...

Once upon a time, writers, actors and studio workers on a hit show could earn generational wealth long after a series was ...

BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Companies with lucrative data for advertisers are better off in the US, where laws are more lenient and where demand for data is strongest.

The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, ...

Actors, musicians, dancers and comedians vouched for the value of NBCU media in between flashy performances and trailers ...

IAS had a decent Q1. Even so, frustration with the opacity of third-party ad verification providers is increasingly bubbling ...

Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform ...

Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Over the past two weeks, ...

Smart TV makers are starting to adopt The Trade Desk's UID 2.0. Plus: Podcast advertising revenue growth slows down.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...