AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and ...

The CMA airs its Privacy Sandbox issues; the FCC fines mobile carriers for selling location data; FT signs a licensing deal ...

Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns ...

Paramount Global is reeling from shareholder pushback against a pending merger with private equity-backed production company ...

Paramount Global is reeling from shareholder pushback against a pending merger with private equity-backed production company ...

Google announced updates to DV360 that should make it easier for advertisers to manage campaigns across Google and other CTV ...