After more than a month in legislative limbo, TikTok’s future is more apparent. Last week, US President Joe Biden signed a ...

The potential for reputation impact is wider than B2C brands. In a February Pew Research study, 20% of employed Americans ...

Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but ...

As part of Lesbian Visibility Week, the movement’s director says brands whose adspend drives the culture wars should expect to be shunned by the whole LGBTQIA+ community.

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly ...

As part of Lesbian Visibility Week, the movement’s director says brands whose adspend drives the culture wars should expect ...

WPP blamed the loss of its Pfizer business and continued cuts by technology clients for a 1.6% decline in revenues to $2.9 ...

See the full winners list, including the Grand Prix winners, campaign awards in the media and product-sector sections, the ...

Kvur's Eunice Hee opens up about working on a campaign with Avril Lavigne, her childhood desire to join the police force, and ...

Instead of highlighting outdated ‘feminine’ traits such as ‘quiet’, ‘loveable’, and ‘small’ or a sexist preference for a son ...

Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.

Notably, beyond Chang and Wu, other key members of the McCann Worldgroup leadership team in China also underwent significant ...