With the 2024 election cycle now in full swing, the economy is a major factor on voter’s minds as they consider their candidates. Inflation, interest rates, and higher prices for everything from eggs ...

J im Vaughn, global head of pricing advisory services at Zilliant, has updated his book, Stop Racing in a Blindfold!: Big Data + Pricing Science Drive Bigger Profits, to address t ...

F irst Financial Bank, the fifth-oldest national bank in the United States, has experienced a 10 percent increase in new accounts since introducing its AI-powered digital assistan ...

But today, the tie-in to CRM systems is significant, particularly as payment processing becomes more of an integral part of the e-commerce and sales functions. It’s no surprise, then, that technology ...

Realeflow introduces Leadflow AI Agent, an AI-based lead generation platform for real estate agents and brokers.

A new approach to change management is desperately needed to foster CRM adoption and empowerment for sales reps.

Klaviyo has launched Klaviyo portfolio for multi-account management by enabling businesses to link brand or regional accounts and have a centralized view into marketing performance and streamlined ...

Deployments and training aren't always dry affairs.

Awin, a marketing technology platform provider, has added features and upgrades to empower advertisers to achieve greater success from their affiliate marketing initiatives. The new tools, reports, ...

Acquia, a provider of open digital experience software, today announced that its Monsido web optimization platform offers support for WCAG 2.2, the latest web content accessibility guidelines ...

Marchex's Sentiment Suite combines structured and unstructured data for a comprehensive view of customer emotion throughout conversations.

Acxiom, a customer intelligence company, has partnered with ActionIQ, a customer data platforms provider, to help marketers aggregate, analyze, and activate customer data. ActionIQ partnered with ...