Indeed 22% of CMOs at B2C Fortune 500 companies held their position for 12 months or less in 2023. This is more than double ...

Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands from ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of ...

Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also ...

Dr Martens has promoted chief brand officer Ije Nwokorie to CEO, succeeding Kenny Wilson, who will step down before the end ...

More than one in five (22%) report using AI multiple times a day in their role, with a quarter (25%) stating they use it a ...

Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling ...

Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling ...

Ardent listeners to Marketing Week’s regular podcast This Much I Learned will note that our guests tend to have travelled the ...

Sky Connectivity. Marketing director Sunny Bhurji believes joining two different marketing teams together is a perfect ...

It was World Health Day earlier this month, an observance designed to foster a more health-equitable world for everyone.

Marketers believe they are having a greater impact on business, but still feel held back by the perception marketing is a ...