The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025 ...

In his article in Marketing Week last week, Pre-testing ads is not divisive, it’s a no-brainer, Mark Ritson presented a very ...

Included in the forecast is the prediction TV and radio will grow 2.6% and 2.3%, respectively, in a return to growth. Spend ...

Former Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent ...

It takes a brave and honest marketer to pick holes in their own CV, but Lottie Unwin does not hesitate to admit she was ...

Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ...

While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the ...

You probably couldn’t name a tougher challenge than entering into a declining category in the middle of an economic downturn ...

Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering ...

Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.

Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns ...

Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability ...