Kantar says its "direct integration" model for measuring Meta ad effectiveness will utilize its Lift and Lift+ products - a ...

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During its newfront presentation this morning, the carrier announced a boost in its digital and brick-and-mortar retail media ...

Patients can “Outnumber PAH” by developing a strong support team, advises an unbranded educational campaign launched by Merck ...

According to Designit, part of Wipro, the practice is a growing concern, yet most creatives are unaware of it. The SEC is on ...

Advertising influences Mother's Day gift purchases. In a recent study, 44% of consumers said they rely on advertising to pick ...

The brand teamed up with Chef Sam Davis-Allonce of Hot N Saucy sauce to release Dive Bar Hot Sauce, which it claims was ...

Paramount says it will start up an "Office of the CEO" with three senior execs to run the company: George Cheeks, ...

The "frenemy" situation comes at a cost -- given the precarious position of those legacy media companies looking to establish ...

FuboTV says this is "another example of its abuse of massive market power that ultimately limits consumer choice." ...

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An administrative law judge found that the FTC's 'click to cancel' proposal could cost businesses more than $100 million.