‘YourWagen’ is a new brand platform for the car manufacturer that emphasizes the emotional connection people have with its ...
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations ...
The cost of living crisis has been driving some shoppers to consider own-brand alternatives. As Magnum’s global brand ...
Celebrity endorsement deals can make or break a brand. Take Nespresso and George Clooney or Haig Club and David Beckham.
In light of widespread signal loss and an uptick in data privacy regulations, ad targeting and measurement are becoming ...
In the age of social media, quality creativity isn’t just an asset; it’s the currency of success, according to VaynerMedia’s ...
In the feverish run-up to the U.S. general elections, political parties are expected to spend a staggering $3bn on media ...
For all the innovation adtech has driven, its branding is typically embarrassing, especially given that these brands live in the world of media, advertising and publishing. Tech is booming. New brands ...
Digital advertising leaders from Skyscanner, Dentsu Creative and Microsoft Advertising demystify generative AI in a new three ...
The launch of the new 13-inch iPad Pro is supported by a ‘smashing’ new 70-second ad spot, aptly called ‘Crush,’ that is The ...
The dramatic short seeks to mobilize support for legislative action and consign conversion therapy to the annals of history.
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations ...
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