It's well known the impact the pandemic had on social media usage. Magalu’s e-commerce had a historic growth. And as the relevance of e-commerce grew, so did the relevance of social media. Brazil is ...

Google’s proposed cookie replacement technology, the Privacy Sandbox, has key flaws that could allow users to be identified, according to a draft report from a major regulator.

The full deep-dive deck is exclusively available to WARC subscribers only. This WARC Guide provides a summary of new thinking and best practice on performance marketing, addressing: ...

Changes to performance marketing include measurement metrics and increased complexity in media with multiple channels becoming more addressable and shoppable – this is in addition to the rise of ...

In this episode of the WARC Podcast, the second in our daily series from Cannes Lions 2023, WARC explores the third age of effectiveness, AI and insights from the Creative Data Lions. Watch a ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Hair care brand, Pantene, broke away from typical conditioner advertising tropes to launch its new Miracles product to a reluctant audience in Indonesia. Years of attempts by Pantene and other brands ...

02:10 – What does the business model program do? 03:10 – Defining the business model of the creative industry, and the problems with it 09:23 – The billable hour 12:38 – Holding companies reflect the ...

In this first episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Mike Menkes, SVP, Analytic Partners, discuss how organizations can measure and prove how and where their ...

Tiger Crystal, the leading brand in the sessionable lager beer, aspires to differentiate itself from the highly aggressive category with its unique & new brand proposition "Open refreshment, Ignite ...

Can advertising help promote greener behaviours? From the very first time this question came up with our partners at ITV, we believed the answer to be yes. For starters, plenty of research tells us ...

02:12 – Why are we talking about strategic bravery? 07:22 – The strategic bravery gap. 12:35 – What can strategy teams do to get buy-in for risky campaign ideas? 18:51 – Examples of campaigns showing ...