Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence.

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ...

Amazon unveils Alexa+ with generative AI integration Alexa+ can store preferences, make reservations, connect to Amazon products Competition from Apple and Google with AI-enhanced voice assistants ...

Amazon, Google, Microsoft, and Meta are ramping up AI-related capital expenditure. Combined spending from the tech giants is set to surpass $320 billion in 2025.

The models include Amazon’s own in-house software, including the latest Nova models, as well as Claude, the AI model from start-up Anthropic, in which Amazon has invested $8 billion over the ...

Amazon, Google, Microsoft, and Meta are ramping up AI-related capital expenditure. Combined spending from the tech giants is set to surpass $320 billion in 2025. Some investors are concerned about ...

Reuters. FILE PHOTO: The logo of Amazon's Alexa+ is displayed on a screen during an Amazon Devices launch event in New York City, U.S., February 26, 2025.

Amazon AMZN.O on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence.

Amazon, Google, Microsoft, and Meta are ramping up AI-related capital expenditure. Combined spending from the tech giants is set to surpass $320 billion in 2025. Some investors are concerned about ...

Amazon’s head of devices Panos Panay presents the new Alexa voice assistant. Photos: Getty Images; Courtesy Amazon Amazon unveiled on Wednesday the first major overhaul of its Alexa voice ...

Alexa+ is free for Amazon Prime members and is priced at $19.99 a month for non-Prime users. The service will be available in March to some users, with the rollout expanding to more people over time.

Amazon debuts new Alexa voice assistant with AI overhaul An Amazon device is displayed at an Amazon Devices launch event in New York City, U.S., February 26, 2025.