Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence.

Amazon Debuts New Alexa Voice Assistant With AI Overhaul. It’s called Alexa+, and the idea behind it is that generative AI can take the voice assistant to the next level.

Amazon, Google, Microsoft, and Meta are ramping up AI-related capital expenditure. Combined spending from the tech giants is set to surpass $320 billion in 2025. Some investors are concerned about ...

Amazon unveils Alexa+ with generative AI integration Alexa+ can store preferences, make reservations, connect to Amazon products Competition from Apple and Google with AI-enhanced voice assistants ...

Amazon, Google, Microsoft, and Meta are ramping up AI-related capital expenditure. Combined spending from the tech giants is set to surpass $320 billion in 2025. Some investors are concerned about ...

Amazon AMZN.O on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence.

Alexa+ is free for Amazon Prime members and is priced at $19.99 a month for non-Prime users. The service will be available in March to some users, with the rollout expanding to more people over time.