Apple has launched an aggressive discounting campaign on its official Tmall site in China, offering discounts of up to 2,300 yuan ($318) on select iPhone models.

Apple has launched an aggressive discounting campaign on its official Tmall site in China, offering discounts of up to 2,300 yuan ($318) on select iPhone models. The discounting comes as the U.S ...

Apple has launched another round of steep discounts on iPhone 15 models in mainland China, in a bid to boost sales in its biggest smartphone market and counter a strong showing by Huawei.. The ...

Apple merchant JD.com, China's second-largest e-commerce platform, is among the retailers that have taken 800 yuan ($118) off iPhone 14 Pro and Pro Max models in the last few days.

Apple has offered a rare discount on iPhones for the second time this year in China amid growing competition from Huawei. The Tim Cook-led company had slashed iPhone prices in February as well ...

What Happened: Bloomberg reported on Monday that Apple has introduced discounts of up to 500 yuan (approximately $70) on its most recent iPhone models in China. This concession has not been seen ...

In response, Apple has adjusted its pricing strategy in China, reducing the cost of several iPhone models to align with the subsidy threshold of CNY6,000 (US$820.17) per unit.

Apple’s mainland online Apple Store, however, kept the recent prices of iPhone 15 models unchanged. The company did not immediately respond to a request for comment on Monday.

Apple Inc. has increased trade-in prices for iPhones in China as it looks to fend off competition in the country. For instance, the trade-in value of the iPhone 15 Pro has been increased from ...

STORY: Apple slashed iPhone prices in China on Monday (May 20).The U.S. tech giant launched an aggressive discounting campaign on its official Tmall site in the country.It offered discounts of up ...