Apple has launched an aggressive discounting campaign on its official Tmall site in China, offering discounts of up to 2,300 yuan ($318) on select iPhone models.

Apple Slashes iPhone Prices in China As chief Chinese competitor Huawei steps up competition, Apple offers huge discounts to stem sales slump.

Apple is offering a new range of steep discounts for iPhone 15 models to consumers in mainland China, with online retail platforms bringing prices to a new low amid the US tech giant's efforts to ...

Apple has launched another round of steep discounts on iPhone 15 models in mainland China, in a bid to boost sales in its biggest smartphone market and counter a strong showing by Huawei.

Apple merchant JD.com, China's second-largest e-commerce platform, is among the retailers that have taken 800 yuan ($118) off iPhone 14 Pro and Pro Max models in the last few days.

Apple Inc. has increased trade-in prices for iPhones in China as it looks to fend off competition in the country. For instance, the trade-in value of the iPhone 15 Pro has been increased from ...

Apple has offered a rare discount on iPhones for the second time this year in China amid growing competition from Huawei. The Tim Cook-led company had slashed iPhone prices in February as well ...

China's trade-in program officially begins on January 20, 2025, introducing subsidies for purchasing smartphones, tablets, smartwatches, and fitness bands. In response, Apple has adjusted its ...

What Happened: Bloomberg reported on Monday that Apple has introduced discounts of up to 500 yuan (approximately $70) on its most recent iPhone models in China.

Apple has launched an aggressive discounting campaign in China, where it faces increasing competition from local rivals such as Huawei.