New York state was sued on Wednesday by the National Retail Federation over a new law requiring retailers to tell customers ...

A recent FTC study finds some online retailers charging more if they think you and higher income, or live in a fancy zip code ...

The prices you pay for goods online may be determined by your browsing history, zip code, and more. Learn how surveillance pricing works.

The FTC study reveals that companies manipulate prices based on consumers' location, demographics, and shopping behaviors. This practice, termed 'surveillance pricing', involves tracking online ...

Major retailers can tailor prices based on customer data including location, demographics or shopping history, the U.S. Federal Trade Commission said in initial study findings, raising concerns abo… ...

FTC study uncovers the widespread use of surveillance pricing by companies to charge different prices based on consumer data.

Major retailers can tailor prices based on customer data including location, demographics or shopping history, the US Federal Trade Commission said in initial study findings, raising concerns ...

A growing federal investigation is looking into surveillance pricing.

Surveillance pricing is a modern iteration of a much older practice called “personalized pricing”—adjusting prices based on an estimation of a customer’s willingness to pay.