For some publishers, third-party cookies enable the targeting that differentiates web-based ads from broadcast ads. If you lose the ability to target, you lose the benefit that delivers greater ...

The world is no longer going cookieless overnight, but it will be cookieless eventually. By staying the course and continuing ...

Given the near-death of cookies, marketers are reassessing tracking methods and blending privacy-focused approaches and ...

RWS is designed to ensure that Chrome continues to meet advertisers' needs first, even after Google has shamefully phased out third-party cookies.' Brave and the research team examined the impact ...

Google, the industry, privacy groups and regulators must turn to designing a choice architecture that satisfies all concerns.

We've all had this experience. You're talking about going somewhere or searching on Google for a product, and suddenly you see ...

Google's dominance through Chrome and Android platforms, which command the lion's share of internet users, makes adapting to ...

The tech giant's alternative to trackable cookies works by anonymizing data, implementing stricter access controls, and targeting groups of users. That's a big adjustment for smaller compnaies.

Your web browser is your gateway to the internet, and securing it is crucial to protect your personal data and prevent ...

The work that marketing departments have done up to now won't be wasted. Here are three big areas to focus on until cookieless marketing is a reality.

Privacy Sandbox is a set of technologies that aims to enhance user privacy by anonymizing data, implementing stricter access controls, and targeting groups of users rather than individuals ...