Bad Bunny's Super Bowl half-time performance celebrated Spanish-language music and Latino identity, drawing over 4 billion ...

The game set records for NBC, which said in a news release that it was "the most-watched show in the history of NBCUniversal.

The slight dip in 2026 marked a 2.2 percent decline in average viewership for the Big Game. But the telecast still managed to ...

Apple Music's Super Bowl halftime show featuring Bad Bunny, however, averaged 128.2 million viewers between 8:15-8:30 p.m. ET ...

A look at Super Bowl LX by the numbers —records set, top ads, cost per viewer over the decades and the Bad Bunny effect.

Per Roc Nation, Bad Bunny's performance at halftime of the Seattle Seahawks win over the New England Patriots drew 4.2 billion global viewers on broadcasts, YouTube and digital, making it the ...

Sunday night's Super Bowl and Bad Bunny fell short of setting records for most watched U.S. broadcast and halftime show.

A record-setting number of people tuned in for Bad Bunny’s Super Bowl performance. Roc Nation and Apple Music, which produced ...

There is a fascinating phenomenon that happens when we talk about the biggest sports broadcasts on the planet. For North ...

More than 4.15 billion people watched Bad Bunny's Super Bowl halftime performance across platforms in the first 24 hours ...