Late last year, David Zaslav-led entertainment Warner Bros. Discovery divided its business into two divisions to separate its troubled but still profitable cable channel business. One division is ...

By Etan Vlessing Canada Bureau Chief Warner Bros ... Comcast with its cable TV channels spinoff. Faber talked about WB studios being paired with Max (sorry, HBO Max) and the Discovery linear ...

Warner Bros Discovery is hitting rewind on Max ... Streaming has become a major growth area for WBD as its cable TV business suffers from cord-cutting. “Today, we are bringing back HBO ...

It’s not Max, it’s HBO Max. Warner Bros. Discovery has decided its streaming service Max would once again benefit from being associated with the most prestigious brand name in TV history.

The company unveiled what it is calling its 'Storyverse' initiative at ... executive vp of client partnerships at Warner Bros. Discovery. “Audiences have a deep connection to our stories ...

Turns out, Warner Bros. Discovery ... its strategy and approach — leaning heavily on consumer data and insights — to best position itself for success.” WBD touted its streaming business ...

That's why it made absolutely no sense at all for Warner Bros. Discovery to remove the name of one of the most respected brands in show business ... offering its past catalogue as well as ...

But Warner Bros. Discovery is doing exactly what it should have done all along—leaning into the strongest part of its entertainment business. Instead, the company underestimated just how much ...

That sounds a lot like business school ... marketing team at Warner Bros. Discovery to acknowledge the humor in the company's recent announcement that it is reversing its 2023 decision to remove ...

Original programs tended to do the best on the service, as did new Warner Bros. movies, licensed A24 films and documentaries. Some Discovery content, particularly from its ID cable network ...

But now, Warner Bros. Discovery is rebranding its streaming service yet again to ... Discovery’s streaming business has grown to 122.3 million subscribers globally, adding 22 million subscribers ...