News

The Hollywood Reporter8d
Warner Bros. Discovery CFO Explains Reasoning Behind Max Rebrand, Potential Company Split
By Etan Vlessing Canada Bureau Chief Warner Bros ... Comcast with its cable TV channels spinoff. Faber talked about WB studios being paired with Max (sorry, HBO Max) and the Discovery linear ...
New York Post9d
Warner Bros. rebrands Max— formerly HBO Max — back to HBO Max
Warner Bros Discovery is hitting rewind on Max ... Streaming has become a major growth area for WBD as its cable TV business suffers from cord-cutting. “Today, we are bringing back HBO ...
Los Angeles Times9d
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
It’s not Max, it’s HBO Max. Warner Bros. Discovery has decided its streaming service Max would once again benefit from being associated with the most prestigious brand name in TV history.
The Hollywood Reporter10d
Warner Bros. Discovery Wants to Connect Advertisers With Its Biggest Franchises
The company unveiled what it is calling its 'Storyverse' initiative at ... executive vp of client partnerships at Warner Bros. Discovery. “Audiences have a deep connection to our stories ...
Inc9d
Warner Bros. Discovery Just Undid 1 of the Worst Brand Mistakes I’ve Ever Seen
But Warner Bros. Discovery is doing exactly what it should have done all along—leaning into the strongest part of its entertainment business. Instead, the company underestimated just how ...
Variety9d
HBO Max Lives! Max to Change Its Name Back After Two Years
Turns out, Warner Bros. Discovery ... its strategy and approach — leaning heavily on consumer data and insights — to best position itself for success.” WBD touted its streaming business ...
Lifehacker10d
Warner Bros. Discovery Just Reversed That Terrible ‘HBO Max’ Branding Decision
That's why it made absolutely no sense at all for Warner Bros. Discovery to remove the name of one of the most respected brands in show business ... offering its past catalogue as well as ...
Chicago Tribune9d
Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.
That sounds a lot like business school ... marketing team at Warner Bros. Discovery to acknowledge the humor in the company's recent announcement that it is reversing its 2023 decision to ...
The New York Times10d
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max.
Yahoo11d
List Of Hollywood & Media Layoffs From Paramount To Warner Bros Discovery To CNN & More
This comes a year after a round of layoffs that led to the departure of a number of network executives in its cable business. As reported by TheWrap, Entertainment Tonight revealed a round of ...
TheWrap10d
HBO Max Is Back as Warner Bros. Discovery Rebrands Streaming Service – Again
But now, Warner Bros. Discovery is rebranding its streaming service yet again to ... Discovery’s streaming business has grown to 122.3 million subscribers globally, adding 22 million ...